Gutenburg’s Printing Press 1454

(Bellis, 2007) The invention of the Printing Press by Johannes Gutenburg revolutionized mass media in 1454. Introducing new and improved ways to get information of all kinds to the masses. The Printing Press was just the beginning of all of the media and news related inventions the future would bring. Such as, the first newspaper in 1665. Throughout the early stages, media had less influence than it does today. People were at one time satisfied reading what was availible and when it was availible. Through its projection, media can now be experienced in many different forms, by many different means, and by many different masses. Technology is a major contributor to the making and future of mass media. the amount of media people are exposed to, is mainly because of the advancements in communications technologies. As shown in the comparison of pictures above and below, the modern printing machines of today are much more automated and require less human involvement. which means less jobs. Whereas, Gutenburg’s printing press of the 15th century demanded the letters to be hand set and then presses onto paper, it was in this fashion that the first book (Gutenburg’s Bible) was manufactured using the 15th century standard 42 line paging system. The printing press was able to keep many people busy for long periods at a time. There is much to be aware of in the news world. Nothing so much as the further ideological developments the printing press would eventually lead to.
KBA Modern Printing Machine

(Ogasawara, 1997) KBA Is a modern printing machine manufacturer, which distributes a broad assortment of printed products but, mainly newspapers. As impressive as the KBA is, turning out thousands of newspapers each day, it too is becoming an old fashioned and vague way to keep the public stocked with information. This truly efficient, fully automated printing machine fully lives up to its potential, it appears that because of Internet news sites, television news channels, bloggers, palm pilots, and even mobile phone news messaging, the newspaper (as most once recognise it) is on its last legs. With many newspaper companies in a state of plateau, as a result of the ‘new media’ it is a combination of the aforementioned new technologies that is killing the newspaper and careers. Even the impressive KBA does not stand a chance in the path of the Internet. It is not only the newspaper that is dying, with it many jobs and companies are of no use to the public and thus, will disappear. According to Yukiko Ogasawara, president of the Japan Times, their newspaper sales have nearly halved since 2001. With statistics ranging from 74,000 in circulation in 1991 down to 40,000 in recent findings (McNicol). Having all this news media at the disposal of the masses, changes the way people view and appreciate news. Various reporters and journalists are saying that readers and viewers, know more about the current events than the news people. Forcing news workers to double check their sources and varify their information. This is negative because it encourages an even more skeptical public. As one can cross reference everything they hear and eventually could lead to a fully electronic news world. eradicating even more potential careers. With many more than willing to check out current issues and events in the new globalized interactive world. chat rooms and e-mail are brining communication where there was none 20 years ago. Sounds positive until its cyberterrorism or cyberwarfare that is being communicated. Journalist must now keep up with chat rooms, and all other forms of news communication other than T.V. or newspapers. Which has only become so essential in the recent past due to Internet technology.
New Media

As the human race moves forward through evolution, the various forms of communication that have developed over the years have definitely evolved with us. The new media allows the voice of the public to be heard and taken seriously. Unfortunately it is also aiding in allowing people to interfere where they could not before. For example, Internet postings of undesirable aspects of a person’s life and advertisement bombardment. According to, a new U.S. Census Bureau report, Americans spend more time watching TV, listening to their mp3 players, surfing the Internet and talking on the phone than anything else except breathing. This year, use of the Internet surpassed reading newspapers. People these days want information 24 hours a day and are able to get it.At times it not only keeping up with the recent world events, but also contributing to them. With New news stations now having to keep up with new media, they have become more conscious of the public ability to influence just what goes into the news. For instance, comment areas on any on-line newspaper. News and all media for that matter have become much more aware of the general populations ability to get involved. New media is quite influential on what and how society communicates and is going to continue to be, as we move through the digital age.
(enews)There are a lot of web sites out there with relevance to the theme of this weblog. Some seem a little more informative than others, depending on what one might be looking for. media and technology are also becoming more prominent in the classroom. Laptops in the class are definitely not promoting strong note taking habits. On the contrary students especially grade school students are constantly caught web surfing or gaming. according to a recent debate about laptops in the classroom and their productivity. As one 6th grader’s mother held, schools are turning into a huge chatroom. There truly is no escaping media! The following is a web site with relevance to this blog. Its called, Technology as Media, there is a short reading about electric learning. it holds some importance and relation to this blog because of its nature, media tech in school is mentioned only in a few words on this page. Thus, visitors are recommended to visit it if they are interested in hearing a few opinions on the future and interconnectedness of media technology and education.
Work Cited
Stephens, Mitchell. “A Short History of News.”
Media Literacy. 2002-2007. 25/12/07 <http://www.medialit.org/reading_room/article409.html>
Bellis, Mary. “Johannes Gutenburg and the Printing Press.” Inventors. 26/12/07 <http://inventors.about.com/od/gstartinventors/a/Gutenburg.html>
Smith, Jonathan. “Negative Media Creates an Apathetic Nation.” wvu.edu/~mcnair/IE/abstracts/2000. 09/01/08 <http://www.wvu.edu/~mcnair/IE/abstracts/2000/ ThEffectsofNegativeMediaintheUnitedStates.htm>
McNicol, Tony. “The Future of Print.”
Foreign Corespondants Club of Japan 12/03/07. 06/01/07 <http://www.fccj.or.jp/node/2993>
Appel, Justin. “School Laptop Debate Heats Up.” eschoolnews. 15/09/06. 04/01/08 <http://www.eschoolnews.com/news/top-news/index.cfm?i=41305&CFID=2991004&CFTOKEN=73103688>
Karadsheh, Jomana. “Bezimir Butto.” edition.cnn.com. 27/12/07. <http://edition.cnn.com/2007/WORLD/asiapcf/12/27/pakistan.sharif/index.html>
Thirteen/WNET NewYork Feedback. “Tracking the Elusive Snow Leopard.”
Nature: Silent Roar. 1997-2007. 14/12/07 <http://www.pbs.org/wnet/nature/snowleopard>